Makeup
A makeup quiz that guides shoppers to their shades and staples
Shade, undertone and finish are almost impossible to judge on a screen, which makes makeup one of the hardest categories to buy - and to keep. A Suggesto makeup quiz guides each shopper to the right match, on Shopify, no code.
The category shoppers most fear getting wrong
Buying a foundation blind is a gamble on shade and finish, and a wrong shade almost always comes back. That risk is why so many makeup shoppers browse, doubt, and leave.
A makeup quiz replaces the gamble with guidance. Suggesto asks about undertone, finish and what a shopper is shopping for, then narrows a crowded shelf to the shades and staples most likely to suit them.
Example quiz
What a makeup quiz can ask
Map answers to shades, formulas and finishes. Pair matches with samples or minis to make a first purchase feel safe.
What are you shopping for?
- Foundation & base
- Eyes
- Lips
- A full look
Which finish do you like?
- Natural
- Dewy
- Matte
- Full glam
What's your undertone?
- Warm
- Cool
- Neutral
- Not sure
What's built in
Everything the quiz needs to convert.
Built for merchants, not engineers. Each feature earns its place in the path from question to checkout.
AI does the setup
Let AI draft your questions from your catalog and tag your products, so there is something to match on from the start.
Branching logic
An answer can skip ahead, reveal a follow-up, or jump to another question, so no two shoppers take the same route.
Weighted matching
Tag your answers, weight your questions, and Suggesto ranks your whole catalog against them - no manual product picking.
Email capture
Grow your list mid-quiz. Contacts sync to your Shopify customers, and to Klaviyo on Starter and above, tagged with the quiz they took.
Quiz analytics
Sessions, completion rate, and question-by-question drop-off, so you can see exactly where shoppers give up.
No-code embed
Add a Suggesto block to your storefront in the Shopify theme editor. No developers, no theme edits.
FAQ
Questions, answered.
More quiz types
Explore other ways to use Suggesto.
Help every shopper find their match.
Install Suggesto free and turn shade-and-finish guesswork into confident recommendations.