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The Suggesto blog

News, updates & quiz playbooks.

Product announcements, conversion playbooks, and the occasional behind-the-scenes on building recommendation quizzes for Shopify.

FEATUREDPLAYBOOKJul 20, 2026

The Difference Between Selling Products and Building a Brand

Products can generate sales, but brands create loyalty. Learn why the most successful ecommerce businesses focus on more than just what they sell and how building a brand leads to long-term growth.

The Suggesto team
5 min read

3 posts

PLAYBOOKJul 19, 2026

The Paid Ads Trap: How Rising CAC Is Hurting Small Ecommerce Brands

Paid advertising helped thousands of ecommerce brands grow, but rising customer acquisition costs are making growth harder to sustain. Learn why Shopify merchants are getting trapped by ad dependency and how to build a healthier growth engine.

5 min read
PLAYBOOKJul 11, 2026

What a 70% Cart Abandonment Rate Actually Tells You About Your Store

Around 70% of online carts get abandoned. But that headline stat hides three different problems. Learn which one is costing you sales and the practical fixes that actually move the needle.

7 min read
PLAYBOOKJun 30, 2026

The Psychology of Choice: Why More Options Can Mean Fewer Sales

More products don't always mean more sales. Discover how choice overload affects buying decisions, why too many options reduce conversions, and how guided selling helps ecommerce stores boost revenue.

6 min read

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