The Suggesto blog
News, updates & quiz playbooks.
Product announcements, conversion playbooks, and the occasional behind-the-scenes on building recommendation quizzes for Shopify.
19 posts
Underconsumption Core: Does the Data Show Buying Less?
Underconsumption core has racked up tens of millions of TikTok views. The purchase data tells a more specific story about what people actually buy.
Dupe Culture: What It Means for Small Shopify Brands
Dupe culture is real, and 71% of Gen Z shop for cheaper alternatives. Here's what that actually means for a small, original Shopify brand.
Loyalty Programs: Do Points Actually Bring Customers Back?
Decades of independent marketing research suggests loyalty programs mostly reward customers who were buying from you anyway. Here's the real evidence.
The Hidden Cost of Running a One-Person Ecommerce Business
A peer-reviewed study found real mental health differences among entrepreneurs. A newer one pushes back. Both are worth knowing before you burn out.
Mobile Commerce: Why Your Checkout Might Be Losing Half Your Sales
Mobile traffic often makes up half your visitors, but converts at less than half the rate of desktop. Here's what the research says is actually happening.
Is Your Shopify Store Ready for Holiday Shopping That Starts in September?
More than half of shoppers say they're starting holiday buying earlier this year. Here's what that actually means for a Shopify store right now.
The Real Cost of a Bad Return Policy
Half of shoppers say a return policy has affected whether they bought at all. And the ecommerce return rate is climbing, not falling.
Social Commerce and TikTok Shop: Is It Worth the Effort for Small Shopify Stores?
TikTok Shop's 2026 sales numbers range from $15 billion to $27 billion depending which article you read. Here's what's actually verifiable.
Free Shipping Thresholds: The Psychology Behind the Popup That Works
Shoppers start worrying about shipping costs on the product page, long before checkout. Here's the real research behind why, and what to do about it.
Customer Lifetime Value 101: The Metric Most Small Shopify Stores Ignore
You've heard that a 5% retention boost raises profit 25 to 95%. The real 1990 study behind that claim says something more specific and more useful.
The Real Impact of Reviews and User-Generated Content on Conversion
A product with five reviews sells 270% more often than one with none. But chasing a perfect five-star rating might actually be costing you sales.
Shopify Checkout Extensibility, Explained for Merchants (Not Developers)
Shopify replaced its old checkout customization system. Here's what actually changed, the real deadlines, and what you need to do about it.
Buy Now, Pay Later: Does It Actually Lift Shopify Conversions?
BNPL vendors claim conversion lifts anywhere from 16% to 85%. The real, independent data tells a different, more useful story.
What Is AEO (Answer Engine Optimization), and Why Should Shopify Merchants Care?
AI summaries are cutting search clicks roughly in half. Here's what Answer Engine Optimization actually is, and what the real data says about it.
AI in Ecommerce: What's Actually Working vs. What's Just Hype
Most AI pilots show zero measurable return within six months. One category is a real exception. Here's how to tell the difference before you invest.
The Difference Between Selling Products and Building a Brand
Products generate sales, but brands create loyalty. Why the best ecommerce businesses focus on more than what they sell, and how brand building drives growth.
The Paid Ads Trap: How Rising CAC Is Hurting Small Ecommerce Brands
Rising customer acquisition costs make paid growth hard to sustain. Why Shopify merchants get trapped by ad dependency, and how to build a healthier engine.
What a 70% Cart Abandonment Rate Actually Tells You About Your Store
Around 70% of online carts get abandoned, but that stat hides three different problems. Which one is costing you sales, and the fixes that move the needle.
The Psychology of Choice: Why More Options Can Mean Fewer Sales
More products do not always mean more sales. How choice overload cuts conversions, and how guided selling helps ecommerce stores boost revenue.
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